Brand Suite
Branding
Strategy
illustrations
Custom Web design
The Project Scope
Ashley has been an incredible client turned dear friend, and we’ve had the honor of growing alongside her throughout the years. Her heartfelt approach to photography—capturing the essence of family and women’s portraits—resonates deeply with her clients. Ashley’s work is rooted in love, authenticity, and honoring each individual’s unique journey. With every project, we’ve been inspired by her unwavering commitment to telling honest stories through her lens.
Visual Direction
For Ashley’s brand, we created a warm, inviting visual identity that reflects her nurturing approach to photography. Earthy tones and soft textures evoke a sense of home and comfort, creating an emotional connection with her audience. We focused on visuals that feel grounded yet full of light, helping to tell the authentic stories she captures.
Ashley Luthman
empowering / emotive / understanding / warm / modern / editorial / clean / luxe / feminine
Project key words
Design Details
We designed Ashley’s website to mirror the intimate, personal nature of her work. From organic elements like soft curves and hand-drawn accents to layouts that emphasize her breathtaking photography, the site feels like a visual embrace. Her brand radiates authenticity, with a design that effortlessly blends elegance with the comfort of a safe, familiar space.
Collaboration
Her passion for capturing the raw and authentic moments in life shines through every step of the creative process. She brings an open heart to each project, making collaboration feel effortless and full of trust. Together, we’ve crafted a brand and website that beautifully encapsulate her mission—to honor and document life’s most meaningful moments. Ashley’s warmth, vision, and dedication make every collaboration not only seamless but also incredibly rewarding.
Design
Mood
