Brand Suite
Branding
Strategy
illustrations
Packaging
Custom Web design
The Project Scope
Baleigh has been a long-time, ride-or-die client, and we were thrilled to be entrusted with refreshing her brand and website to match her evolving style. Years ago, we worked on her initial brand, and now, as her style has continued to mature “like fine wine,” we were able to create a cohesive new look to reflect her artistic growth. This project involved not only her branding and custom website but also illustrations and packaging for her Western wedding photography business.
Visual Direction
Baleigh’s brand captures the spirit of the wild West, where gritty cowboy meets Western elegance. The visual direction utilizes warm, earthy tones reminiscent of dusty backroads and sun-soaked plains, merging rustic authenticity with modern sophistication. Inspired by the rugged beauty of ranch life, the imagery invites clients to experience the adventurous love stories Baleigh tells through her photography, creating a beautifully curated experience that resonates with their own journeys.
Baleigh creed
Western / modern / free-spirited / vibrant / genuine / wild / romantic / feminine / warm
Project key words
Design Details
The design elements were carefully crafted to evolve with Baleigh’s growing style, maintaining the warmth and authenticity of her original brand while introducing a touch of elegance. A custom logo and hand-drawn illustrations reflect her Western roots and add an artistic touch to her website and packaging. The warm color palette of burnt orange, deep browns, and muted gold enhances the natural beauty of her surroundings, while the clean typography provides a polished yet approachable feel. The website is designed for seamless navigation, showcasing her portfolio and guiding visitors toward booking, all within a rustic, editorial aesthetic.
Collaboration
As a repeat client, she trusts us with her vision and allows us to explore innovative ideas that reflect her evolving style. Our collaboration began with a deep understanding of her unique approach to wedding photography, blending the raw beauty of the West with a refined aesthetic. Throughout the process, Baleigh’s enthusiasm and passion for her craft fueled our creativity, resulting in a brand and website that authentically represent her artistry. Together, we crafted a cohesive visual identity and engaging online presence that resonates with her clients and celebrates the magic of their love stories.
Design
Mood
