Brand Suite
Branding
Strategy
Custom Web design
The Project Scope
Cayla is an incredibly talented portrait and wedding photographer based in Nashville, Tennessee. She came to us looking for branding and a custom web design that would reflect her passion for capturing authentic, emotion-filled moments. From the beginning, Cayla’s vision was clear—she wanted her brand to feel intentional, heartfelt, and inviting, just like the way she connects with her clients. We were thrilled to work with someone so full of creativity and purpose, crafting a brand that feels as genuine and warm as the stories she tells through her photography.
Visual Direction
For Cayla’s brand, we wanted to create a visual identity that was as thoughtful and elegant as her work. We focused on a color palette that evoked warmth and sincerity, using soft neutrals and subtle earthy tones to complement her focus on real, unscripted moments. Her visual direction reflects a balance between timeless beauty and modern sensibilities, aligning with her artistic style of telling stories that feel both intimate and grand. The imagery we used throughout the site was chosen to evoke a sense of calm and authenticity, allowing her clients to feel seen and understood.
Cayla evans
Romantic / Luxe / editorial / modern / inviting / emotive / clean / elegant
Project key words
Design Details
Cayla’s custom website design is clean, elegant, and filled with thoughtful touches that mirror her approach to photography. We used delicate typography and a minimalist layout to ensure that her stunning photos were always the focal point. The design incorporates a seamless user experience, guiding potential clients through her portfolio with ease while offering a glimpse into her personal approach to documenting life’s precious moments. Each page feels like an invitation to get to know Cayla on a deeper level, with subtle animations and transitions that add a modern, polished feel to the site.
Collaboration
Collaborating with Cayla was an absolute joy. She brought such passion and clarity to every conversation, making the creative process feel collaborative and aligned from the very start. Her commitment to her craft and the genuine care she has for her clients were reflected in every decision we made together. It was truly a rewarding experience to help bring her vision to life, and we’re proud to have created a brand and website that beautifully showcase the heart and soul she pours into her photography.
Design
Mood
