Brand Suite
Branding
Strategy
illustrations
Pattern
Template website
The Project Scope
Beth, the owner of Cowboy Bride, envisioned a bridal boutique experience as unique and free-spirited as the women who walk through her doors. Located in the heart of Austin, Texas, Cowboy Bride is a space where laid-back elegance meets luxury, blending Southern charm with modern bridal fashion. Our goal was to ensure Beth’s brand exuded this essence of effortless elegance and Texas hospitality while staying true to her focus on ethical, women-owned designers.
Visual Direction
Beth wanted a visual aesthetic that was equal parts relaxed and refined, capturing the essence of Cowboy Bride’s Texas roots without leaning on the typical bridal tropes. To achieve this, we blended soft, earthy tones with elegant, sophisticated typography, aiming to create a look that felt modern but approachable. Her hand-drawn illustrations, inspired by the free-spirited yet luxurious vibe of her boutique, added a custom touch that mirrored the bespoke experience her brides receive. We customized The High Tide template from our friends at Northfolk and it provided the perfect foundation for the welcoming, one-of-a-kind experience Beth wanted her clients to feel from the moment they land on her site.
Cowboy Bride
Elegant / free-spirited / luxurious / approachable / modern / bespoke / chic
Project key words
Design Details
For Cowboy Bride’s brand identity, we aimed to encapsulate the blend of elegance and ease that defines the boutique. We designed a logo that is chic and minimal, yet bold enough to reflect the powerful, visionary brides that Beth caters to. Paired with natural tones and organic illustrations, the branding feels authentic and welcoming, just like the Texas hospitality Beth prides herself on. The High Tide template customization was designed to guide visitors through an effortless shopping experience, while the warm, inviting visuals made it feel distinctly Texan with a twist of modernity.
Collaboration
Throughout the process, we worked closely to ensure every element—from the custom illustrations to the refined visual branding—captured the essence of Cowboy Bride. The final result is a website and brand identity that not only reflect Beth’s unique aesthetic but also enhance the shopping experience for every bride who walks through her doors. We’re proud to have contributed to Cowboy Bride’s journey and its mission to offer a bridal experience that’s as personal and meaningful as the brides themselves.
Design
Mood
