Brand Suite
Branding
Strategy
illustrations
Custom Web design
The Project Scope
Kate had us from the moment she mentioned wanting an edgy, editorial black site for her brand. From there, we instantly bonded over tattoos, houseplants, and her fearless approach to makeup. With nearly a decade of experience in the bridal industry, Kate brings passion and artistry to every face she works on. She came to us looking for a website that would represent her bold style while keeping the focus on her stress-free, confidence-boosting approach to bridal makeup.
Visual Direction
Kate’s vision for her site was clear: edgy, sleek, and editorial. We embraced this direction by designing a dramatic black-themed site, where her work could stand out in bold contrast. Inspired by her love of tattoos and houseplants, we integrated subtle, organic design elements into the layout, balancing the boldness with a sense of depth and personality. Her brand is all about celebrating individuality, and the website reflects that, offering a visually striking experience for clients who want their makeup to make a statement.
k charles beauty
Editorial / edgy / moody / bold / clean / confident / empowering / modern / fearless
Project key words
Design Details
For Kate’s brand, we focused on crafting a look that is simultaneously modern and edgy, yet approachable and professional. The custom illustrations add a layer of uniqueness to her site, tying in elements that reflect her personal style. The all-black design elevates her aesthetic, giving the site an editorial feel while allowing Kate’s impressive portfolio of work to take center stage. We designed the navigation to be intuitive and stress-free—just like the experience Kate offers to her clients.
Collaboration
From the very beginning, working with Kate was a blast. Her enthusiasm for her craft and clear vision made the design process flow effortlessly. The bold, editorial aesthetic of the website perfectly mirrors Kate’s work: edgy, transformative, and unforgettable. We are so grateful she trusted us to bring her vision to life, and we couldn’t be happier with how the final design showcases her unique style and expertise.
Design
Mood
