Brand Suite
Branding
Strategy
illustrations
Pattern
Copywriting
Custom Web design
The Project Scope
When Patti approached us, she had a clear vision of where she wanted to take her brand: timeless elegance with a coastal, romantic flair. As a seasoned destination wedding photographer, Patti's storytelling through imagery was already powerful; she wanted her brand and online presence to reflect that same ethereal quality. We worked together to ensure her new branding would not only reflect her personal style but also resonate with her sophisticated, globe-trotting clientele.
Visual Direction
Patti wanted a visual narrative that was equal parts romantic and refined, with the timeless beauty of her photography front and center. To accomplish this, we embraced a neutral color palette with soft coastal blues and elegant typography. Our hand-drawn illustrations added a personal, artisanal touch, softening the design while evoking the handcrafted care she brings to each wedding. From start to finish, the goal was to create an online experience that felt as immersive and enduring as the photographs Patti captures.
kiváló
Timeless / elegant / romantic / coastal / refined / nostalgic / intimate / sophisticated / artisinal
Project key words
Design Details
For Patti's brand, we wanted her logo and visual identity to be versatile yet elegant, designed to complement the timeless quality of her photography. We created a custom monogram that serves as a subtle nod to the intimacy and artistry of her work, paired with a clean serif font that feels both modern and classic. The soft color palette and romantic typography established a cohesive look that would be instantly recognizable to her audience, whether they were browsing her website or discovering her on social media.
Copywriting
The heart of Patti's business lies in her ability to capture life's most cherished moments. We crafted her website copy to mirror that same passion, focusing on her unique approach to photography—emotionally sharp, deeply personal, and reflective of the beauty found in each destination. Each word was chosen to reflect her storytelling ability, ensuring that potential clients would feel the depth of her dedication to preserving their memories.
Design
Mood
