Brand Suite
Branding
Strategy
illustrations
Copywriting
Custom Web design
The Project Scope
Cassie, the visionary behind The One Eleven Collective, approached us with a multifaceted business that needed a unified brand identity and web presence. The One Eleven Collective brings together four core pillars: photography and Super 8 videos, photographer education, a bridal salon, and studio events that foster community. Cassie’s goal was to merge these diverse offerings under one brand while maintaining a seamless and visually stunning experience. We were honored to help her bring this expansive vision to life through a brand that captures the essence of love, beauty, and intuition.
Visual Direction
Cassie envisioned a website rich in visuals yet easy to navigate, balancing complexity with simplicity. Inspired by the angel number 111, symbolizing intuition, the design reflects a sense of guidance, love, and kindness. We crafted a visual identity that blends elegance with warmth, using soft tones and beautiful imagery to capture the heart of each aspect of her business. The hand-drawn illustrations were key to this project, taking the visuals to the next level. It was a privilege to work on such intricate designs, and I’m grateful Cassie trusted me to bring her vision to life through these illustrations.
The one eleven collective
Custom Website
hover to preview website
Intricate / detailed / visually-rich / warm / community-driven / artistic / timeless / opulent
Project key words
Design Details
For The One Eleven Collective, we wanted the brand to feel cohesive across all facets while allowing each service to shine individually. The logo and branding were designed to evoke a sense of timelessness and harmony, symbolizing the intuitive nature of the business. The website’s layout prioritizes ease of use, ensuring visitors can effortlessly explore all that The One Eleven Collective offers. Every detail was carefully considered to reflect Cassie’s deep connection to love, beauty, and community.
Collaboration
Working with Cassie on The One Eleven Collective was a rewarding experience, not just because of the scale of the project, but because of the personal meaning behind every decision. Her passion for creating a space rooted in love and community was clear from day one, and we worked closely to ensure the brand reflected her unique approach. The intricate illustrations were a highlight of the process, bringing an additional layer of depth and artistry to the brand. The final result is a brand and website that fully embodies the spirit of The One Eleven Collective—beautiful, intuitive, and connected.
Design
Mood
