Brand Suite
Branding
Strategy
illustrations
Pattern
Custom Web design
The Project Scope
Sierra is a passionate, joyful soul who lives to capture love stories in the most authentic, artistic way possible. When she approached us, her vision was clear: she wanted her brand to feel as vibrant and full of life as the couples she photographs. Based in New England but traveling the world, Sierra’s photography focuses on cinematic imagery, blending digital and film to create poetic and raw moments. We worked closely with her to ensure her brand identity and website design reflected the energy and emotion she brings to every wedding and elopement.
Visual Direction
Sierra’s brand needed to capture her playful, adventurous spirit while maintaining an artistic edge. To reflect this, we used a bold yet approachable color palette, combining earthy tones with warm, golden accents to evoke the natural beauty of her outdoor locations. The hand-drawn illustrations added a personal, whimsical touch, echoing her relaxed and fun approach to photography. For the custom website, we wanted a layout that felt fluid and immersive, guiding visitors through Sierra’s portfolio with an effortless flow, while allowing the depth and emotion of her images to take center stage.
SIERRA ARCHER
Artistic / joyful / poetic / cinematic / authentic / intimate / raw / emotional / adventurous / timeless
Project key words
Design Details
For Sierra’s branding, we crafted a logo that balances fun and artistry, incorporating organic shapes and playful typography to represent her vibrant personality and relaxed style. The overall design is both artistic and approachable, capturing the joyful and candid essence of her work. The custom website was built with ease of navigation in mind, allowing Sierra’s clients to dive into her beautiful, cinematic photography from the moment they arrive. Each design decision was made to reflect Sierra’s philosophy: documenting love in a way that feels natural, real, and true to each couple’s story.
Collaboration
Working with Sierra was an exciting, creative journey. From the first brainstorming session, it was clear that her passion for capturing authentic moments was the heart of her business. We worked hand-in-hand to ensure that every detail, from the illustrations to the overall site experience, represented the warmth, energy, and emotion that define Sierra’s work. Her adventurous and artistic spirit guided the entire process, resulting in a brand and website that align perfectly with her joyful, heartfelt approach to photography.
Design
Mood
