Service / Brand Identity

A Thoughtful Foundation For Businesses Ready To Be Seen Clearly

More than a logo, your brand is the feeling people experience before they ever inquire. It's the story your visuals tell, the trust you build, and the first impression that shapes how your work is perceived. Through thoughtful strategy and bespoke design, we'll create a visual identity that reflects the caliber of your work and supports the next chapter of your business.

Whether you've evolved beyond your original brand, pieced things together as you've grown, or simply no longer feel represented by your current visuals, this experience is designed to create greater clarity, cohesion, and distinction.

This is for business owners who are ready to move beyond trends and create a brand that feels intentional, recognizable, and unmistakably their own.

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Trusted By Thoughtful Businesses Across The Home & Creative Industries

Sound familiar?

Your Business Has Grown. Your Brand Just Hasn't Caught Up Yet.

You've spent years refining your craft, serving your clients, and growing your business. Yet your brand and website still feel like they belong to an earlier version of your business. Instead of communicating the quality of your work, they leave you feeling disconnected, overlooked, or difficult to distinguish from everyone else in your industry.

A thoughtful brand presence doesn't just make your business look better. It helps people understand your value, trust your expertise, and see the level of care behind everything you do.

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What's Included

Brand Discovery & Strategy

Together, we'll uncover the heart of your business, audience, positioning, and long-term vision to create a strategic foundation for every design decision that follows.

Custom Logo Suite

A collection of primary, secondary, and supporting marks designed specifically for your business.

Color Palette Development

A curated palette designed to reflect your personality, industry, and desired client experience.

Hand-Drawn Artwork*

Together, we'll create bespoke illustrations that add depth, distinction, and personality to your brand, helping your visual identity feel even more memorable and uniquely yours.

Typography Curation

Thoughtfully selected typefaces that bring consistency and character to your brand.

Brand Guidelines

A comprehensive guide outlining how to confidently and consistently use your new identity moving forward.

*Available as a project add-on

Transformations

Elevating a growing wedding and event planning studio with a brand presence as thoughtful and intentional as the celebrations it creates.

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Creating a warm, confidence-building shopping experience that guides brides through one of life's most meaningful purchases.

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Aligning a brand and online experience with the quality, reputation, and craftsmanship UKB has built through it's long-trusted custom cabinetry.

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03 / Cowboy Bride

01 / Unique Kitchens & Baths™

02 / Sage & Stone

The Experience

Step One: Strategy

Weeks 1-2

We begin by exploring your business, audience, and vision to uncover what makes your brand distinctive.

Deliverables: Strategy, positioning, and creative direction.

Step Two: Design

Weeks 2-3

Using the strategy as our foundation, we'll create a visual identity that feels aligned, memorable, and unmistakably yours.

Deliverables: Logo suite, color palette, typography, and custom visual elements.

Step Three: Refinement

Weeks 3-4

Together, we'll refine the chosen direction until every detail feels cohesive and intentional.

Deliverables: Refined brand identity and final revisions.

Step Four: Delivery

Week 4

You'll receive a complete library of brand assets and guidelines designed to support your business moving forward.

Deliverables: Brand guidelines, artwork, and final files.

Frequently asked Questions

Do I Need Branding If I Already Have A Logo?

A logo is just one piece of your brand. This experience goes beyond a single mark to create a cohesive visual identity that communicates your value, builds trust, and helps your business feel more recognizable and professional.

How Do I Know If I'm Ready For A Rebrand?

If your brand no longer reflects the quality of your work, feels disconnected from where your business is today, or leaves you feeling hesitant to share it, you're likely ready for a more intentional foundation.

What If I Need A Website Too?

If you're looking for both branding and a custom website, our Bespoke Full-Service Experience may be the better fit. Together, we'll determine which path best supports your goals during the inquiry process.

Will My New Brand Feel Unique To My Business?

Absolutely. Every identity is created from the ground up and tailored to your business, audience, and vision. We don't use templates, trends, or one-size-fits-all solutions.

What's Included In The Final Deliverables?

You'll receive a complete logo suite, color palette, typography recommendations, brand guidelines, custom visual elements, and all final files needed to confidently implement your new identity across your business.

How Long Does The Process Take?

Most Brand Identity projects are completed within 2–4 weeks, depending on project scope, feedback timing, and any custom artwork included in the experience.

Why choose Femme?

"Kris at Femme is absolutely AMAZING to work with!"

From day one, I felt so at ease and cared for. They were just as excited as I was the entire process and made everything feel so personal and intentional! She perfectly captured my brand and created the most beautiful website, I can't believe this is my brand I get to showcase now!

Sage & Stone

"I don’t have the words to express how much I love working with Kris at Femme Collective"

She is truly the best in the business at her craft—and I don’t say that lightly. I’m always blown away by her ability to take the ideas in my head, elevate them, and deliver something more incredible than I could have ever imagined.

Aurelia Schoening

"Kris and her team with Femme Collective are truly the best in the business."

Words cannot fully express how amazing this experience has been. Kris has been encouraging and open minded to every vision I presented, keeping what is unique to my brand as her main priority every step of the way.

Ashlyn Clemmer

"Kris is the kind of human you dream about working with for years"

And when you finally get the chance, she somehow exceeds every expectation you didn’t even know you had. From the very start, Kris and her incredible team at Femme Collective poured themselves into understanding me. I will be forever grateful.

Kelsey Adkins

"Working with Kris and her team surpassed all of my expectations, hopes, & dreams."

They took my messy, chaotic vision and transformed it into the most tangible, beautiful website. Kris and her copyright team truly got me, they took my ideas and ran with them in ways I never could have imagined.

Tara Leigh

"Kris and her team are exactly the kind of people you want in your corner."

They’re organized, proactive, and communicate so clearly—complete with walkthrough videos for nearly everything, so nothing ever felt confusing. Their knowledge of web design is truly impressive. For the first time, I feel genuinely proud of my internet home.

Daniela Monzi

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Are you ready to stop sleeping on your brand?

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TAKING DESIGNERS & CREATIVE FOUNDERS FROM UNSEEN TO UNMISSABLE